Many smaller fundraising and non-profit teams can't make the investment to fully utilise analytics. In this blog, the great Peter Wylie uses data from two schools to demonstrate how to build a very simple predictive score using nothing but Excel. https://cooldata.wordpress.com/2016/07/05/a-simple-score-you-can-probably-build-in-excel/
How data analysis can help your charity to enhance its fundraising results
This article by Becky Slack first appeared in the Guardian some time ago, but it's still a great starting point for those interested in understanding how analytics can drive insight and aid decision making in non-profits. Don't be put off by data. It's all about understanding your audiences. This guide contains some straight forward steps … Continue reading How data analysis can help your charity to enhance its fundraising results
Prospect Research and GDPR-compliant wealth screening
Prospect research and wealth screening do not sit easily with GDPR: Can individuals reasonably expect to be researched for wealth? Would they expect to charities to find public information about them and use it? How about if the charity uses a third-party supplier? Nicola Williams, MA in Philanthropic Studies, has written several helpful guides at … Continue reading Prospect Research and GDPR-compliant wealth screening
Key Performance Indicators: What Should I Be Measuring?
Key performance indicators can help to give you an accurate picture of your fundraising effectiveness. By measuring carefully chosen metrics you can determine your financial success. In this introductory guide, J.A.J. Aaronson explains the most important metrics to measure regularly. http://www.raisingfunding.co.uk/key-performance-indicators-should-measuring.html
5 Years of Reflection — 10 Things I Learned About Effective Research Management
It's not often that you get an award-winning prospect researcher share their experiences and tips on how to run a successful research operation. Jason J Briggs provides 10 excellently detailed tips, including data-led decision making and those elusive prospect research KPIs. This is a must read. https://medium.com/@jasonjbriggs/5-ears-of-reflection-10-things-i-learned-about-effective-research-management-930048ed14d8
15 Stunning Data Visualizations (And What You Can Learn From Them)
How can you tell a story with your data? Getting people interested in facts and getting them to take notice and understand their meaning can be a real artform. Here, Nayomi Chibana, shows a variety of visualisation techniques to inspire. http://blog.visme.co/examples-data-visualizations/
How to Start a Data-driven Social Media Marketing Strategy
Social media marketing used to mean coming up with catchy copy, using funny gifs, and waaaaay too many hashtags. But an effective social media marketing needs to be so much more than that. This whimsical, “spray and pray” attitude to social media is what gives it a bad rep. When marketers say they can’t see … Continue reading How to Start a Data-driven Social Media Marketing Strategy
Top 10 Skills in Data Science
What kind of skills does a data scientist need to possess? What kind of data scientist do you need? This is a really useful guide by Bob Hayes for those who know and don't know much about data. http://businessoverbroadway.com/top-10-skills-in-data-science
Measuring the effectiveness of your nonprofit’s print materials
Measuring is the key to understanding what works in attracting the right audience for you. In this blog, Seneca Garber explains how you can measure the success of your print materials. http://nonprofitmarcommunity.com/measuring-the-effectiveness-of-print-materials
Propper Fundraising 