Fundraising is focussed on the bottom line. Hard, tangible cash. Facts and figures. Brand is about perception. The heart and mind of the audience. Intangible feelings. OK, so I’m being purposefully black and white. But everyone of my friends in the sector feels that brand and fundraising teams need to work better together. And with … Continue reading Where brand and fundraising meet. The case for a case for support.
4 Steps to Strategic Communications
Picture this: a wealthy donor opens up the daily newspaper at her kitchen table and sees a heart-warming story about a school-age child benefiting from your nonprofit’s services. On her drive to work, she hears your executive director interviewed on morning news radio. Before an afternoon meeting, the same donor scans her Instagram and Facebook … Continue reading 4 Steps to Strategic Communications
6 Ways to Beat Writer’s Block
The formula for getting work done is simple: Show up and sit there. Think. Stare out the window. Write. There’s no muse, no need for a perfect storm of artistic conditions to come together before you can rack up the pages. You just do the work. The work gets done. But simple formulas don’t always … Continue reading 6 Ways to Beat Writer’s Block
6 assumptions you should make about donors
Jeff Brooks takes guidance produced on customer experience and reviews it through the lens of a fundraiser because it's a look at how people think and decide. Here are the "6 components of human beings" with what each might mean for fundraisers to give you a powerful advantage. https://www.futurefundraisingnow.com/future-fundraising/2018/03/6-assumptions-you-should-make-about-donors.html
What Donors Want When It Comes to Communication
The fine art of donor communications is a constant topic of study and analysis. But while nonprofits don’t always know what type of communications donors want, common sense would dictate that donors are looking for some kind of feedback about how their money is used. But what kind of contact do they want and how … Continue reading What Donors Want When It Comes to Communication
Direct Mail – Dead or Alive
These are dark times for direct mail fundraising. Response rates are down (and have been trending lower for more than a decade). At the same time, costs of paper, printing, and postage keep going up, usually faster than inflation. So direct mail is dead, right? The sooner you stop using it for fundraising, the better. … Continue reading Direct Mail – Dead or Alive
10 Common Myths About Our Visual Brains
Brain science is commonly taken into consideration when developing marketing and communication strategies, particularly concerning visual content. After all, the best way to influence behavior is to understand its drivers. And behavior is driven by our psychological brains. At the same time, basing a strategy on invalid data can quickly waste time and resources. Unfortunately, … Continue reading 10 Common Myths About Our Visual Brains
8 Steps to Writing Successful Fundraising Letters
We've covered tips on how to write successful appeal letters before, but this list by Marc Pitman really breaks it down into eight easy-to-implement steps. This blog simply can't be ignored. https://npengage.com/nonprofit-fundraising/fundraising-letters/
9 top tips on making Facebook ads work for fundraising
Award-winning fundraiser Emily Casson shares nine brilliant tips to start your journey on social media fundraising advertising. Facebook advertising is a great tool to start, or grow, your digital fundraising. Emily started using Facebook advertising nearly three years ago and now recruits over 10,000 new regular giving donors a year at a positive ROI, plus … Continue reading 9 top tips on making Facebook ads work for fundraising
Giving Day – The Ultimate Guide to Success
A Giving Day is a 24 hour digitally driven fundraising and engagement campaign with the goal of rallying a university's or nonprofit's community behind a particular cause. The original and most famous Giving Day is #GivingTuesday and has since been embraced by universites and nonprofits across the globe looking to run their own campaigns. In … Continue reading Giving Day – The Ultimate Guide to Success
Propper Fundraising 