When people give to you for the first time, often they know very little about you. Perhaps they found you through a link on social media. Or organic search. Or through a friend who emailed them a link to your appeal. They were inspired to give, once, based on whatever they saw or read. What … Continue reading 4 Ways to Consciously Keep Donors Connected
Staying Engaged During COVID-19
A time of crisis isn’t the time to ask what alumni can do for you. It’s time to support and connect with your community. David Jenkins shares some innovative ideas designed to stimulate your thinking during difficult times.https://www.socius.ch/post/staying-engaged-during-covid-19
COVID-19 and annual giving: 7 keys to continuity
In this post, Adrian Salmon conveys how to analyse your regular giving programme to assess whether to continue during a time of crisis. https://www.grenzebachglier.com/2020/03/24/covid-19-and-annual-giving-7-keys-to-continuity/
Pregnant at Oxford University: Juggling motherhood with studying
Are you ever asked why you are fundraising? Some of the responses I've come across include "surely the problem will sort itself out", "someone else should be paying for it" or "you must have enough money already"? When you come across experiences like these shared by Emily Beater and Aswathy Mohanaprakas and you know that … Continue reading Pregnant at Oxford University: Juggling motherhood with studying
How to Perform a Detailed Analysis of Your Social Media Competitors
Do you want better results from social media? If you’re not getting the results you want from social media, a little research and the right tool can help you refine your social media strategy. Competitor analysis lets you discover how your competitors use social media. You can see how your competitors position themselves on social … Continue reading How to Perform a Detailed Analysis of Your Social Media Competitors
Where Your Inbound Marketing Budget Really Goes
In a world of increasingly stretched budgets and advancing marketing methods, you may not know which strategies to use to boost your charity's brand and reputation. However, inbound marketing could help you to reach your target audience and get more customers in a highly cost-effective manner. Inbound marketing is simply a marketing method based on … Continue reading Where Your Inbound Marketing Budget Really Goes
The fundraising paradox
If Our Donors Aren’t Listening, Are We Really Communicating? With the relative ease and low-cost of online communication, many nonprofits have more messages directed at prospects and donors than ever before. But it is generally estimated that donors and prospects see more than 5,000 marketing messages a day: “Buy this soft drink. These are the … Continue reading The fundraising paradox
Nonprofit Newsletters Donors Abhor
Donor newsletters are a great stewardship tool, if employed correctly. However, they don't always contain the content donors are looking for or arrive at the right time. Here, Claire Axelrad shares her top tips for sending your newsletter to the next level. https://bloomerang.co/blog/nonprofit-newsletters-donor-abhor/
Why Creating Donor Engagement Opportunities Boosts Fundraising
Just because I care about something, and somehow learn you are involved in doing something about that thing, doesn’t mean I’m going to support you financially. Why should I? There are a lot of good causes out there, and making a decision to invest in you is something I need to act on. I’m busy. … Continue reading Why Creating Donor Engagement Opportunities Boosts Fundraising
21 Online Fundraising Ideas
One of the challenges that nonprofits face when fundraising is finding unique ways to connect to donors and inspire giving. While simply asking can accomplish much, making donating fun does a lot more. Coming up with fundraising ideas isn’t always easy. So here is Michelle Frechettee with a dozen ideas to consider to help grow … Continue reading 21 Online Fundraising Ideas
Propper Fundraising 