This piece with a provocative title by Jeff Brooks is a nice quick read and may just inspire you to think differently about your target audience. Have fun and do leave some comments as to whether or not you agree with this article. https://www.futurefundraisingnow.com/future-fundraising/2018/01/why-simple-old-fashioned-looking-fundraising-still-works-like-crazy.html
10 Steps to Create a Fundraising Appeal Letter That Brings in the Money
"The decision to give is made in an emotional place, not a logical one." Here, we feature another helpful blog of Gail Perry's where she lists 10 steps to help you craft successful appeal letters that will resonate and involve the reader. https://www.gailperry.com/10-steps-create-appeal-letter-brings-money/
How to write a great fundraising appeal
There are many steps to undertake when planning a fundraising appeal. In this guide, Mary Cahalane walks us through the thinking process behind writing a great letter and response mechanism. Another must read. https://mcahalane.com/how-to-write-a-great-fundraising-appeal/
Answering The Right Questions With Your Envelope (Secrets of Direct Mail pt2)
Continuing from Chris Keating's post, he now focuses on the importance of your direct mail envelope. More excellent guidance and insight into what makes an effective regular giving campaign. https://medium.com/@chriskfundraising/answering-the-right-questions-with-your-envelope-secrets-of-direct-mail-pt2-2d3877b340d8
Secrets of Direct Mail: The Dialogue Method by Siegfried Vögele
What are filters and amplifiers and how do they impact your regular giving appeals? In this must-read post by Chris Keating, he covers the late Prof. Siegfried Vögele’s approach and the principles behind direct marketing. https://medium.com/@chriskfundraising/secrets-of-direct-mail-siegfried-vögeles-dialogue-method-cda0aaca3a5e
How to Start a Data-driven Social Media Marketing Strategy
Social media marketing used to mean coming up with catchy copy, using funny gifs, and waaaaay too many hashtags. But an effective social media marketing needs to be so much more than that. This whimsical, “spray and pray” attitude to social media is what gives it a bad rep. When marketers say they can’t see … Continue reading How to Start a Data-driven Social Media Marketing Strategy
Measuring the effectiveness of your nonprofit’s print materials
Measuring is the key to understanding what works in attracting the right audience for you. In this blog, Seneca Garber explains how you can measure the success of your print materials. http://nonprofitmarcommunity.com/measuring-the-effectiveness-of-print-materials
Five visual content tools to boost engagement
If you are looking for ways to engage with your audience via social media, Yoav Milner highlights five inspiring ideas in this blog post. https://www.socialmediaexaminer.com/5-visual-content-tools-to-boost-engagement/
Propper Fundraising 