‘Building a Storybrand’ – This is not a book about telling your company’s story. A book like that would be a waste of time. Customers don’t generally care about your story; they care about their own.’
Such was the overarching message of the Lucidity Business Book Club’s book of choice for the June meeting as reported on by Becky Slack.
Building a Storybrand by Donald Miller teaches readers how to simplify a brand message so customers can understand and act on it, be that for websites, brochures or social media. Although it is clearly a book written for a corporate audience, do not assume this means its content is not relevant for other sectors. Whether you’re a charity, a business, public sector or even a global movement – no matter who you are or what you are trying to ‘sell’ there’s something useful for you within its 207 pages.
Becky highlights the seven-part framework to follow in her review below.