Of course Key Performance Indicators (KPIs) are important. But, when push comes to shove, KPIs are only really useful if you identify the right ones for your cause.

They will only deliver mission-critical data if you use the KPIs and analyse what they tell you on a regular basis to inform your decision making.

In this article, Bernard Marr outlines 10 essential steps that will help you do just that. By following these steps, you can ensure your charity doesn’t fall prey to the common KPI errors other organisations (both big and small) make.


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