With all that’s gone on this year, if you’re still sending generic, organization-centered communication, you’re doing a huge disservice.
There has been some conflict about donor-centered vs community-centered, and Ann Green thinks we can have both. What you don’t want is to be organization-centered. You can’t communicate with your donors without focusing on them. This is true for any type of audience. Also, donor-centricity leads to community.
It’s harder to fundraise now, but you need to still do it. You’ll be more successful if you make some of these improvements to your donor communications, as suggested by Ann Green.