The COVID-19 pandemic has created a “new normal” throughout the nonprofit sector, as it has for many other sectors. Frontline fundraisers in particular spend many hours traveling and meeting face-to-face with donors. The recent transition to remote learning and working has prompted many fundraising offices to pivot and learn how to conduct business by way of phone call or Zoom.
Travel and in-person meetings are central to major gift fundraising. In our new socially distant world, what will the future hold for frontline fundraisers? Will they now have their opportunity to achieve long-term flexibility? Will organizations have more options for making hiring decisions if candidates are no longer forced to relocate and could maintain the remote work lifestyle?
Cassie Mesko writes about three expected changes to major gift fundraising.