Unsuccessful fundraisers don’t understand qualification. They don’t recognize its power. They wait for the next wealth screened list. They fiddle with it in Excel or in some other database. They make a few calls. They don’t get any appointments. They give up. Then they say the list was no good.
Unsuccessful fundraisers don’t use the qualification process effectively. They don’t recognize the fact that understanding qualified supporters in-depth is crucial. When they call, write or visit them, they ignore their interests, passions, desires, and needs. And, too often, they ignore them entirely. They don’t call, write or visit them at all.
Here, Greg Warner provides seven easy to follow steps to help you qualify your prospects.