While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, it is often stewardship and retention that fall by the wayside. According to Adrian Sargeant and Elaine Jay, a 10% increase in donor retention can enhance the lifetime value of your donor base by up to … Continue reading Retention is the New Acquisition
Donor Retention: What Do We Know & What Can Nonprofits Do about It?
Retention is one of the Big 5 KPIs to measure, but why is it so important? A 10 percent improvement in attrition can yield up to a 200 percent increase in projected value, as with lower attrition significantly more donors upgrade their giving, give in multiple ways, recommend others, and, ultimately, perhaps, pledge a planned … Continue reading Donor Retention: What Do We Know & What Can Nonprofits Do about It?
The BIG 5 in fundraising performance metrics
Reinier Spruit discusses how we're in the relationship building business and how we need to measure and register every response. Ironically, we must quantify the relations with our donors, so we can improve the quality of the contact we have with them. There are a ton of metrics we can track, and should track, like … Continue reading The BIG 5 in fundraising performance metrics
Why crowdfund?
Philippa Christoforou has been part of the OxReach team at Oxford University Innovation since 2016. Since then over £200,000 for social good projects originating at the University of Oxford has been raised. But why crowdfunding? Why not just apply for grant applications? What is the benefit to the project in watching the pledge count slowly … Continue reading Why crowdfund?
Colleges are going online to crowdsource donations, and they’re raising millions
Getting alumni, especially younger graduates, to donate is a challenge for many colleges and universities, especially those that rely on approaches that could end up in voicemail or the rubbish bin. Crowdfunding models are increasingly popular for students to undertake peer-to-peer and social fundraising on behalf of a fundraising program to bring in new donors. … Continue reading Colleges are going online to crowdsource donations, and they’re raising millions
How to plan a major nonprofit crowdfunding campaign
Crowdfunding campaigns aren't just successful by chance. They require a lot of planning to ensure you're reaching the right people to propagate your message. In this essential guide, Jonathan May from hubbub provides excellent tips on how to plan your crowdfunding campaign. https://www.hubbub.net/blog/how-to-plan-a-major-nonprofit-crowdfunding-campaign
Should you be Crowdfunding?
Crowdfunding isn’t a new concept; it’s been around for nearly two decades. However, it has recently become more prominent as an alternative tool for the Higher Education sector. In this blog, Eliott Falvert-Martin explains how Crowdfunding gives donors a unique opportunity to get interested in a cause on an emotional level and becomes an acquisition … Continue reading Should you be Crowdfunding?
Learn Everything about Sentiment Analysis using R
In this technical blog, Suresh Kumar Gorakala explains how to turn written comments into descriptive sentiment. This is extremely helpful when trying to categorise, segment and understand your audiences better. This example focuses on Twitter comments, but this technique can be applied to any text field, including telephone call notes and emails. http://www.dataperspective.info/2013/08/sentiment-analysis-using-r.html?m=1
Crowdfunding Appeal: Smart Handpumps reduce pump downtime
Smart Handpumps get fixed within 3 days - not 30, letting people get on with their lives, instead of spending hours collecting water. Many rural communities across the developing world rely on hand pumps for their daily water needs. However, at any one time, one in four pumps is broken. Smart Handpumps have a transmitter … Continue reading Crowdfunding Appeal: Smart Handpumps reduce pump downtime
GDPR: Marketers don’t forget PECR!
Although there is still no confirmed date when the new e-privacy regulation will be released, here is some excellent guidance on how the Privacy and Electronic Communications Regulations (PECR) combines with GDPR to give more power to consumers. https://www.dpnetwork.org.uk/opinion/gdpr-marketers-dont-forget-pecr/
Propper Fundraising 