Alumni Engagement: What We’ve Gotten Wrong And How To Fix It

At some level, every fundraiser knows that alumni engagement is an important driver of alumni giving. At the same time, the advancement profession seems perpetually perplexed by how to measure engagement and apply those measures to increase philanthropy. Why is that? Generally speaking, advancement offices have access to a pretty accurate picture of who alumni … Continue reading Alumni Engagement: What We’ve Gotten Wrong And How To Fix It

Here Comes America’s First Privacy Law: What the CCPA Means for Business and Consumers

On January 1 2020, a landmark new data law comes into effect, subjecting U.S. businesses to a sea change of privacy regulations. After that date, Americans will be able to demand that charities disclose what personal data they have collected about them, and also ask them to delete that data. The California Consumer Protection Act … Continue reading Here Comes America’s First Privacy Law: What the CCPA Means for Business and Consumers

Creating and leading a Great Fundraising Organisation

Do you work for a Great Fundraising Organisation? Not any great fundraising organisation… but a Great Fundraising Organisation. For the purpose of the academic study, “The Great Fundraising Report,” Profs. Adrian Sargeant and Jen Shang from the Centre for Sustainable Philanthropy at the University of Plymouth, defined Great Fundraising Organisations as those charities, NGOs and … Continue reading Creating and leading a Great Fundraising Organisation