“Write something good, and feel good about writing it.” That sentence is from award-winning writer Jacqueline Woodson in response to the question “What’s the goal of writing when you’re 15?” Being a writer is all about expressing your unique perspective with feeling and originality, not about having a huge vocabulary or getting published, says author … Continue reading Helpful advice for aspiring writers of all ages
Don’t Waste Your Time on Networking Events
Large, traditional business networking events are a time-honored institution. They have been a staple of aspiring and successful professionals for so long that most networking advice focuses not on whether you should attend, but on how to make the most of these events when you do attend. In theory, they’re one of the best ways … Continue reading Don’t Waste Your Time on Networking Events
5 Email Marketing Sequences You Should Set Up For Your Nonprofit
One of the most valuable tools available to digital marketers is email marketing. If used properly, it has extraordinary potential to increase revenue and boost return on investment (ROI) in your marketing efforts. But your results depend significantly on your emails' timing and content. A surefire way to power up your email marketing is to … Continue reading 5 Email Marketing Sequences You Should Set Up For Your Nonprofit
The permission to ask ask
A few years ago, I had the pleasure of working with Tess Nixon Spiller. She wrote this blog at the time and when I first read it, it felt to me she was a magician who had just lifted the lid on their most successful magic trick. It just blew me away... "so that is … Continue reading The permission to ask ask
Fundraising in 2021 – what might we expect?
Back in June 2020, Mark Phillips wrote a study on what fundraising in 2021 might look like? As we head towards an easing of lockdown 3, now seems like a good time to reflect on Mark's wise words to help us through the rest of the year. When Mark was writing thus, there obviously was … Continue reading Fundraising in 2021 – what might we expect?
5 Ways to Create Meaningful Connections in a Virtual World
This list was initially created by Dr Andrea Dinardo for students embarking on a new career during covid-19 but it is equally useful for fundraisers trying to make online connections with new supporters. It also includes EQ techniques helpful for everyone. Find out more here: https://drandreadinardo.com/2021/02/09/meaningful-online-connections/
Landmark ruling eases telemarketing laws for Dutch charities
On 26 January 2021, the Dutch government unanimously approved two amendments to the proposed Telecommunications Act, softening the rules for charities in contrast with legislation for businesses. The former proposal for the Dutch Telecommunications Act restricted organisations from contacting individuals who have not opted in for marketing calls unless they have a financial relationship as customers or, in the … Continue reading Landmark ruling eases telemarketing laws for Dutch charities
Olive Cooke: Five Years On – How far have we come?
It has been five and a half years since the tragic death of Olive Cooke. Most fundraisers will remember the media furore that erupted in the months immediately following her death, when it was revealed she had been receiving close on 3000 mailings from charities in the course of a typical year. Family and friends … Continue reading Olive Cooke: Five Years On – How far have we come?
Data insight made easy: using RFM scoring to find great prospects
As fundraisers, when we think about data analysis today, we’re likely to drift into the world of complex modeling practices that predict what donors are most likely to give based on a wide variety of factors. Go to any conference and you’re bound to hear about the wonder of Big Data. But if you work … Continue reading Data insight made easy: using RFM scoring to find great prospects
Let me finish: how to stop interrupting… and change the world
According to the Gottman Institute in Seattle, three years ago the average listening time of even professional listeners was 20 seconds. Now it is 11. Eleven seconds! And so we interrupt. All of us. We move through our days and years interrupting others and failing to foil it when others interrupt us. Interruption diminishes us. … Continue reading Let me finish: how to stop interrupting… and change the world
Propper Fundraising 