Getting alumni, especially younger graduates, to donate is a challenge for many colleges and universities, especially those that rely on approaches that could end up in voicemail or the rubbish bin. Crowdfunding models are increasingly popular for students to undertake peer-to-peer and social fundraising on behalf of a fundraising program to bring in new donors. … Continue reading Colleges are going online to crowdsource donations, and they’re raising millions
Should you be Crowdfunding?
Crowdfunding isn’t a new concept; it’s been around for nearly two decades. However, it has recently become more prominent as an alternative tool for the Higher Education sector. In this blog, Eliott Falvert-Martin explains how Crowdfunding gives donors a unique opportunity to get interested in a cause on an emotional level and becomes an acquisition … Continue reading Should you be Crowdfunding?
7 key considerations before you embark on major donor fundraising
Major donor fundraising is not about quick wins. Instead, careful and considered relationship building between key stakeholders can support the process in much more effective terms. How can this be achieved and institutional expectations met? UKFundraising comes to the rescue with 7 key considerations to make. https://fundraising.co.uk/2016/02/03/7-key-considerations-before-you-embark-on-major-donor-fundraising/
Learn Everything about Sentiment Analysis using R
In this technical blog, Suresh Kumar Gorakala explains how to turn written comments into descriptive sentiment. This is extremely helpful when trying to categorise, segment and understand your audiences better. This example focuses on Twitter comments, but this technique can be applied to any text field, including telephone call notes and emails. http://www.dataperspective.info/2013/08/sentiment-analysis-using-r.html?m=1
A simple predictive score you can probably build in Excel
Many smaller fundraising and non-profit teams can't make the investment to fully utilise analytics. In this blog, the great Peter Wylie uses data from two schools to demonstrate how to build a very simple predictive score using nothing but Excel. https://cooldata.wordpress.com/2016/07/05/a-simple-score-you-can-probably-build-in-excel/
The change imperative
When deciding on what to focus your time on, it's also important to understand what makes you or your cause distinctive. The change imperative helps you to manage your competitive position. In this insight written while developing the book "The challenge of being distinctive", Susannah Baker explains her thinking. https://www.linkedin.com/pulse/change-imperative-susannah-baker
Prospect Research and GDPR-compliant wealth screening
Prospect research and wealth screening do not sit easily with GDPR: Can individuals reasonably expect to be researched for wealth? Would they expect to charities to find public information about them and use it? How about if the charity uses a third-party supplier? Nicola Williams, MA in Philanthropic Studies, has written several helpful guides at … Continue reading Prospect Research and GDPR-compliant wealth screening
How great leaders inspire action
This blog is actually a recording of a TED talk by Simon Sinek. You might have seen this already, but this site just wouldn't be complete without listing it. It's a truly inspirational and thought-provoking talk on motivating people into action. It's application is valid on many levels: Defining the purpose of your sales product … Continue reading How great leaders inspire action
Five visual content tools to boost engagement
If you are looking for ways to engage with your audience via social media, Yoav Milner highlights five inspiring ideas in this blog post. https://www.socialmediaexaminer.com/5-visual-content-tools-to-boost-engagement/
Propper Fundraising 