5 Email Marketing Sequences You Should Set Up For Your Nonprofit

One of the most valuable tools available to digital marketers is email marketing. If used properly, it has extraordinary potential to increase revenue and boost return on investment (ROI) in your marketing efforts. But your results depend significantly on your emails' timing and content. A surefire way to power up your email marketing is to … Continue reading 5 Email Marketing Sequences You Should Set Up For Your Nonprofit

Landmark ruling eases telemarketing laws for Dutch charities

On 26 January 2021, the Dutch government unanimously approved two amendments to the proposed Telecommunications Act, softening the rules for charities in contrast with legislation for businesses. The former proposal for the Dutch Telecommunications Act restricted organisations from contacting individuals who have not opted in for marketing calls unless they have a financial relationship as customers or, in the … Continue reading Landmark ruling eases telemarketing laws for Dutch charities

Making the business case for a chief data officer

The right CDO can help firms reap the benefits of data-informed decision-making. Companies are doing more than paying lip service to data-driven decision-making these days; many have added a chief data officer to their already crowded executive ranks. But the question remains whether this once obscure position can deliver enough business value to justify its … Continue reading Making the business case for a chief data officer

Data Governance: 5 Best Practices for Data Governance

The number of connected devices has expanded rapidly in recent years, as mobile phones, telematics devices, IoT sensors, and more have gained widespread adoption. At the same time, big data analytics has come of age. The deluge of new data has combined with an increased need for analyzing and exploiting that information to create an … Continue reading Data Governance: 5 Best Practices for Data Governance