Social media marketing used to mean coming up with catchy copy, using funny gifs, and waaaaay too many hashtags. But an effective social media marketing needs to be so much more than that. This whimsical, “spray and pray” attitude to social media is what gives it a bad rep. When marketers say they can’t see … Continue reading How to Start a Data-driven Social Media Marketing Strategy
Top 10 Skills in Data Science
What kind of skills does a data scientist need to possess? What kind of data scientist do you need? This is a really useful guide by Bob Hayes for those who know and don't know much about data. http://businessoverbroadway.com/top-10-skills-in-data-science
Measuring the effectiveness of your nonprofit’s print materials
Measuring is the key to understanding what works in attracting the right audience for you. In this blog, Seneca Garber explains how you can measure the success of your print materials. http://nonprofitmarcommunity.com/measuring-the-effectiveness-of-print-materials
Five visual content tools to boost engagement
If you are looking for ways to engage with your audience via social media, Yoav Milner highlights five inspiring ideas in this blog post. https://www.socialmediaexaminer.com/5-visual-content-tools-to-boost-engagement/
Propper Fundraising 