Mary Mcahalane’s family recently made what was for them a large gift to a national charity.
The response was underwhelming, and that’s being kind. An 8.5 x 14 sheet of paper, with the bottom being a tear-off, generic response form. The thank you letter – such as it was – consisted of 4 short paragraphs. Two of them mentioned us – or to be more specific, our gift.
Then in response to another significant gift to an organization they’ve had ties to for decades, they received a receipt and a small postcard (not personalised).
Why can’t a large organization with lots of staff take the few minutes to write a thank you letter that feels even a little sincere? In this blog, Mary explores the importance of thank you letters and provides tips on how to “add the feels”.
Propper Fundraising 