Virtual meetings are here to stay and open up a great opportunity, even after lockdown, for your charity to connect with potential donors wherever they are in the world.

They also make it more likely some donors will agree to meet – no travel and less time commitment in their busy week.

If you’ve secured a virtual meeting with a major donor, celebrate a brilliant achievement! It’s a key step in you understanding them better and connecting them to the difference they’re making/could make. It builds trust so they’re more likely to make a larger gift.

So how do you make the most of the opportunity when you’re on Zoom yet again rather than face to face? In this blog, Louise Morris shares five top tips.

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