Brain science is commonly taken into consideration when developing marketing and communication strategies, particularly concerning visual content. After all, the best way to influence behavior is to understand its drivers. And behavior is driven by our psychological brains. At the same time, basing a strategy on invalid data can quickly waste time and resources. Unfortunately, … Continue reading 10 Common Myths About Our Visual Brains
8 Steps to Writing Successful Fundraising Letters
We've covered tips on how to write successful appeal letters before, but this list by Marc Pitman really breaks it down into eight easy-to-implement steps. This blog simply can't be ignored. https://npengage.com/nonprofit-fundraising/fundraising-letters/
Giving Day – The Ultimate Guide to Success
A Giving Day is a 24 hour digitally driven fundraising and engagement campaign with the goal of rallying a university's or nonprofit's community behind a particular cause. The original and most famous Giving Day is #GivingTuesday and has since been embraced by universites and nonprofits across the globe looking to run their own campaigns. In … Continue reading Giving Day – The Ultimate Guide to Success
Free Stuff! 51 Stunning Presentation Slides You Can Customize [Plus Templates]
Creating a presentation powerful enough to stay in your audience's mind is key whether you're presenting to potential prospects, showing off your incredible KPIs at your board meeting or sharing best practise with other fundraisers at the next CASE conference! Visme has put together an incredible selection of free presentation templates that will ensure you … Continue reading Free Stuff! 51 Stunning Presentation Slides You Can Customize [Plus Templates]
Free Stuff! Really Good Emails
More free stuff and this time we focus on email templates. Emails are a key method for non-profits to communicate with your supporters and getting the design right is key in getting your message read. Really Good Emails is an amazing resource with over 4000 real email campaigns to inspire you PLUS if you sign … Continue reading Free Stuff! Really Good Emails
Free Stuff! Free tools for you – Hands-On Fundraising
Every week, Mary Cahalane provides expert fundraising advice in her blog - I could easily reshare her blog here every week (hint - sign up to the Hands on Fundraising blog). Anyway, Mary's post at the beginning of the month really stood out for offering links to loads of free content to help fundraisers get … Continue reading Free Stuff! Free tools for you – Hands-On Fundraising
Retention is the New Acquisition
While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, it is often stewardship and retention that fall by the wayside. According to Adrian Sargeant and Elaine Jay, a 10% increase in donor retention can enhance the lifetime value of your donor base by up to … Continue reading Retention is the New Acquisition
Donor Retention: What Do We Know & What Can Nonprofits Do about It?
Retention is one of the Big 5 KPIs to measure, but why is it so important? A 10 percent improvement in attrition can yield up to a 200 percent increase in projected value, as with lower attrition significantly more donors upgrade their giving, give in multiple ways, recommend others, and, ultimately, perhaps, pledge a planned … Continue reading Donor Retention: What Do We Know & What Can Nonprofits Do about It?
The BIG 5 in fundraising performance metrics
Reinier Spruit discusses how we're in the relationship building business and how we need to measure and register every response. Ironically, we must quantify the relations with our donors, so we can improve the quality of the contact we have with them. There are a ton of metrics we can track, and should track, like … Continue reading The BIG 5 in fundraising performance metrics
Why crowdfund?
Philippa Christoforou has been part of the OxReach team at Oxford University Innovation since 2016. Since then over £200,000 for social good projects originating at the University of Oxford has been raised. But why crowdfunding? Why not just apply for grant applications? What is the benefit to the project in watching the pledge count slowly … Continue reading Why crowdfund?
Propper Fundraising 