Brain science is commonly taken into consideration when developing marketing and communication strategies, particularly concerning visual content. After all, the best way to influence behavior is to understand its drivers. And behavior is driven by our psychological brains. At the same time, basing a strategy on invalid data can quickly waste time and resources. Unfortunately, … Continue reading 10 Common Myths About Our Visual Brains
25 Facts and Stats about NGOs Worldwide
Raising money is hard work, and sometimes, just sometimes, we need some great facts to help remind ourselves that we are doing great work to help society and the world improve. #NGOFACTS is an ongoing online campaign that highlights important data about non-governmental organizations (NGOs), nonprofits, and charities worldwide. You can join the campaign by … Continue reading 25 Facts and Stats about NGOs Worldwide
8 Steps to Writing Successful Fundraising Letters
We've covered tips on how to write successful appeal letters before, but this list by Marc Pitman really breaks it down into eight easy-to-implement steps. This blog simply can't be ignored. https://npengage.com/nonprofit-fundraising/fundraising-letters/
9 top tips on making Facebook ads work for fundraising
Award-winning fundraiser Emily Casson shares nine brilliant tips to start your journey on social media fundraising advertising. Facebook advertising is a great tool to start, or grow, your digital fundraising. Emily started using Facebook advertising nearly three years ago and now recruits over 10,000 new regular giving donors a year at a positive ROI, plus … Continue reading 9 top tips on making Facebook ads work for fundraising
Free Stuff! 51 Stunning Presentation Slides You Can Customize [Plus Templates]
Creating a presentation powerful enough to stay in your audience's mind is key whether you're presenting to potential prospects, showing off your incredible KPIs at your board meeting or sharing best practise with other fundraisers at the next CASE conference! Visme has put together an incredible selection of free presentation templates that will ensure you … Continue reading Free Stuff! 51 Stunning Presentation Slides You Can Customize [Plus Templates]
Free Stuff! Really Good Emails
More free stuff and this time we focus on email templates. Emails are a key method for non-profits to communicate with your supporters and getting the design right is key in getting your message read. Really Good Emails is an amazing resource with over 4000 real email campaigns to inspire you PLUS if you sign … Continue reading Free Stuff! Really Good Emails
Free Stuff! Free tools for you – Hands-On Fundraising
Every week, Mary Cahalane provides expert fundraising advice in her blog - I could easily reshare her blog here every week (hint - sign up to the Hands on Fundraising blog). Anyway, Mary's post at the beginning of the month really stood out for offering links to loads of free content to help fundraisers get … Continue reading Free Stuff! Free tools for you – Hands-On Fundraising
Long Read: Head to Head – A Conversation on Behavioral Science and Ethics
An exploration of the intersection of compliance and ethics programmes and behavioural science may not immediately strike you as a top candidate for your summer reading list - especially a fundraising reading list - but it would be a mistake to miss out on this review of a research paper by Meredith Niles. She considers … Continue reading Long Read: Head to Head – A Conversation on Behavioral Science and Ethics
Long Read: DPN Legitimate Interests Guidance – GDPR
The Guidance prepared by the Data Protection Network is a practical tool aimed at helping commercial and not-for-profit organisations to assess whether or not they can rely on Legitimate Interests as a lawful basis for processing personal data under the GDPR. The Guidance covers: Understanding what Legitimate Interests are Identifying areas of processing where Legitimate … Continue reading Long Read: DPN Legitimate Interests Guidance – GDPR
At last, clarity and sense about wealth screening, prospect research and updating addresses
Adrian Beney is back with an update on CASE's work on providing guidance for charities for adopting GDPR best practise. This document lays out in detail and with great clarity the circumstances under which these activities, regarded in recent years by some at the Information Commissioner’s Office as very controversial, can be carried out lawfully. … Continue reading At last, clarity and sense about wealth screening, prospect research and updating addresses
Propper Fundraising 