Fundraising charities rely on information about their supporters to survive; such as names and addresses, financial information and other private data. Information such as this will always be integral to the fundraising process, and the storage and safety of this information will be too. GDPR’s rules around proving consent necessitate new processes at the back … Continue reading Data compliance officer: the next big role in fundraising?
New edition of What Small Charities Need to Know About CRM Systems
Ivan Wainewright acknowledges that buying a new CRM system or fundraising database is a daunting challenge for most charities and not-for-profit organisations, so he has written this book to feature issues that smaller not-for-profit organisations need to consider and be aware of. This free book has been written for people whose day job is not … Continue reading New edition of What Small Charities Need to Know About CRM Systems
9 top tips on making Facebook ads work for fundraising
Award-winning fundraiser Emily Casson shares nine brilliant tips to start your journey on social media fundraising advertising. Facebook advertising is a great tool to start, or grow, your digital fundraising. Emily started using Facebook advertising nearly three years ago and now recruits over 10,000 new regular giving donors a year at a positive ROI, plus … Continue reading 9 top tips on making Facebook ads work for fundraising
Long Read: Good asking
The Institute of Fundraising (IoF) recently launched Good Asking – a report on why charities research and process supporter information. They worked with leading academic Dr Beth Breeze from the University of Kent, to survey over 300 fundraisers to understand why they process and research information about their supporters, and what the benefits are for … Continue reading Long Read: Good asking
At last, clarity and sense about wealth screening, prospect research and updating addresses
Adrian Beney is back with an update on CASE's work on providing guidance for charities for adopting GDPR best practise. This document lays out in detail and with great clarity the circumstances under which these activities, regarded in recent years by some at the Information Commissioner’s Office as very controversial, can be carried out lawfully. … Continue reading At last, clarity and sense about wealth screening, prospect research and updating addresses
Data Governance: 3 Key areas to focus your efforts
Data governance is needed to ensure your organisation can consume data which has integrity and quality. But how do you focus your efforts so that your governance programme can deliver the results needed? Toochukwu Philip Ibegbu MBA shares with us how he was able to successfully launch data governance initiatives that made the most impact. … Continue reading Data Governance: 3 Key areas to focus your efforts
How to Make Better Decisions with Less Data
Are you drowning in analysis paralysis? Having data to back up your decision making is good, but sometimes there is just too much! Sometimes people struggle to convert data into effective solutions to problems. The problem isn’t lack of data; the vast amount of data means managers struggle to prioritise what’s important. In the end, … Continue reading How to Make Better Decisions with Less Data
The BIG 5 in fundraising performance metrics
Reinier Spruit discusses how we're in the relationship building business and how we need to measure and register every response. Ironically, we must quantify the relations with our donors, so we can improve the quality of the contact we have with them. There are a ton of metrics we can track, and should track, like … Continue reading The BIG 5 in fundraising performance metrics
Learn Everything about Sentiment Analysis using R
In this technical blog, Suresh Kumar Gorakala explains how to turn written comments into descriptive sentiment. This is extremely helpful when trying to categorise, segment and understand your audiences better. This example focuses on Twitter comments, but this technique can be applied to any text field, including telephone call notes and emails. http://www.dataperspective.info/2013/08/sentiment-analysis-using-r.html?m=1
How to Transition From Excel Reports to Business Intelligence Tools
Manually creating reports using Excel can be overwhelming to meet the organisational expectations for quality, insights, and velocity. Many business intelligence tools exist: Tableau, Microsoft Power BI, Looker, Amazon QuickSight, Google Data Studio. However, moving from Excel to one of these tools can be more difficult than anticipated. This blog by Thomas Spicer provides tips … Continue reading How to Transition From Excel Reports to Business Intelligence Tools
Propper Fundraising 