Ilana Jackman worked with Kingston University to talk to 6000 alumni over 60 years old about their legacies and the results have transformed their legacy fundraising.
Here is a practical case study how we did it:
https://blog.thebiggive.org.uk/advice/as-a-fundraiser-how-can-i-bring-up-the-question-of-legacies/
Propper Fundraising 