As fundraisers, when we think about data analysis today, we’re likely to drift into the world of complex modeling practices that predict what donors are most likely to give based on a wide variety of factors. Go to any conference and you’re bound to hear about the wonder of Big Data. But if you work … Continue reading Data insight made easy: using RFM scoring to find great prospects
Like many of us, Kurstin Finch Gnehm, Deputy Director of Philanthropy at the Royal Academy of Music had an unplanned, crash course in virtual events earlier this year. With four cultivation 'Coffees with the Principal' and a Scholars' Recital in the books and her team still emotionally intact, Kurstin shares some of her lessons learned. … Continue reading Have an exit strategy (and other unexpected lessons learned)
With any business initiative, there’s an expectation that performance is monitored and measured to gauge return on investment and to determine if goals were achieved; business projects are no exception. Since data drives many decisions today, you will likely be expected to measure project performance with data. Here, Bernard Marr shares some of the key … Continue reading How Do You Measure Project Performance – The KPIs That Really Matter
Not long ago, the ability to create smart data visualizations, or dataviz, was a nice-to-have skill. For the most part, it benefited design- and data-minded managers who made a deliberate decision to invest in acquiring it. That’s changed. Now visual communication is a must-have skill for all managers, because more and more often, it’s the … Continue reading Visualizations That Really Work
Online fundraising is becoming more popular each year. It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. As more people are inspired to donate online, social media can make an extremely useful addition to your fundraising strategy. It can help you reach a younger audience but also … Continue reading 10 Ways to Make Your Nonprofit’s Fundraising More Social
Business and marketing leaders are continuing to invest in data programmes because they recognize the tremendous power of data. Insights and Analytics leaders have always known about the power of data, but now the secret’s out. Data is not just for researchers and analysts to dig around in anymore – it’s for everyone! Businesses are … Continue reading Business partners overloaded with data? Reshape Insights and Analytics for Sensemaking!
In every industry, companies are amassing more data than ever. But while we have all this data, and it’s becoming more influential than ever, there’s still a big problem at hand: Most of us are not very good at interpreting and making sense of it. Over the last five to 10 years, the data skills … Continue reading Boost Your Team’s Data Literacy
Do you want to grow planned giving? Do you have a shrinking annual fund? Is your fundraising campaign stalled? Graham Pelton explain how you can look at what your data is telling you. If you are willing to transform the way you fundraise, data-driven strategies will yield better decisions, improve performance, and accelerate your growth. … Continue reading Your data tells a story: Are you listening?
There is little doubt that philanthropy supports student success. Just don’t ask how many students receive meaningful supports thanks to donors, or how donations correlate to increases in student retention. The way universities usually silo their data, those questions are nearly impossible to answer. We ought to have answers. Reporting income raised is not the … Continue reading How do we know philanthropy helps students succeed?
There’s no question that customer experience (CX) is a data-driven discipline. After all, at the foundation of most CX programs are close-ended surveys designed to capture and analyze customer feedback. Yes, metrics are a crucial element of every successful CX program. With metrics, you can establish a clear performance baseline and track trends based on … Continue reading More Than Just Data: Why Actionable Insights Matter