Business and marketing leaders are continuing to invest in data programmes because they recognize the tremendous power of data. Insights and Analytics leaders have always known about the power of data, but now the secret’s out. Data is not just for researchers and analysts to dig around in anymore – it’s for everyone! Businesses are […]Read More Business partners overloaded with data? Reshape Insights and Analytics for Sensemaking!
In every industry, companies are amassing more data than ever. But while we have all this data, and it’s becoming more influential than ever, there’s still a big problem at hand: Most of us are not very good at interpreting and making sense of it. Over the last five to 10 years, the data skills […]Read More Boost Your Team’s Data Literacy
Unfortunately, nonprofits can face a whole mess of criticism, which often results in a lack of trust from many potential volunteers or donors. When constituents feel they can trust your organization, they’re more likely to care about your mission, which means they’re more likely to get involved with the cause. How can your nonprofit continue […]Read More 7 Tips to Build a Website Your Donors Can Trust
Do you want to grow planned giving? Do you have a shrinking annual fund? Is your fundraising campaign stalled? Graham Pelton explain how you can look at what your data is telling you. If you are willing to transform the way you fundraise, data-driven strategies will yield better decisions, improve performance, and accelerate your growth. […]Read More Your data tells a story: Are you listening?
There is little doubt that philanthropy supports student success. Just don’t ask how many students receive meaningful supports thanks to donors, or how donations correlate to increases in student retention. The way universities usually silo their data, those questions are nearly impossible to answer. We ought to have answers. Reporting income raised is not the […]Read More How do we know philanthropy helps students succeed?
There’s no question that customer experience (CX) is a data-driven discipline. After all, at the foundation of most CX programs are close-ended surveys designed to capture and analyze customer feedback. Yes, metrics are a crucial element of every successful CX program. With metrics, you can establish a clear performance baseline and track trends based on […]Read More More Than Just Data: Why Actionable Insights Matter
Big Data is not just the ability to store large amounts of data, more important is what we can do to the data in that large volume, how we use the data with such large volumes. One of its uses is for data analysis needs. Big Data Analysis can be done in order to assist […]Read More Big Data Analysis
Traditionally, enterprises have focused their data strategies around business intelligence (BI), but the rise of predictive and prescriptive analytics platforms, in part thanks to machine learning and artificial intelligence, is changing the equation. Even business intelligence itself is evolving, tipping in capabilities previously exclusive to business analytics platforms. Analysts and consultants agree that understanding the […]Read More Business intelligence vs. business analytics: Where BI fits into your data strategy
Utilising data to make better business decisions is on the agenda for the majority of organisations, with almost three-quarters (74%) saying they want to be “data-driven,” according to a study by Forrester. However, data is only valuable if it transpires into meaningful actions – only 29% of organisations said their data efforts have led to […]Read More What’s the difference between data, analytics and insights experts?
Five key figures in fundraising tech reflect on how technology has changed fundraising and what’s next. With contributions from Mike Gianoni (President and CEO, Blackbaud), Bill Strathmann (CEO, Network for Good), Mike Geiger, M.B.A., C.P.A. (President and CEO, Association of Fundraising Professionals), Steve Spinner (CEO, RevUp Software) and Jean-Paul Guilbault (President and CEO, Community Brands). […]Read More Experts on How Technology Is Changing the Future of Fundraising