Emily Taylor writes about listening – how to do it, why it’s important, and what we can learn from it.

For-profits have been listening to their customers for years – tailoring experiences and clearly communicating their offerings in ways that make it easy to understand (think of a Starbucks menu or a Uber Eats delivery service). People are getting used to these experiences and those same people are part of your audience.

You don’t have to be a big, for-profit company to listen to and improve your engagement with people. In this blog, Emily shares a few ways you can get started right away and Always. Be. Listening.


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