One of the most troubling facts about our industry is that the average time Development Directors stay in their roles is only 18 months!

On average, a major gift takes two years to move from identification and qualification to solicitation and closure. Major Gift Officers generally require three years of activity before an optimal return is first realized, and it takes four years before Gift Officers reach their maximum close rate.
Let’s revisit that 18-month tenure.

The numbers simply don’t add up! Jane Narich makes an argument for realistic optimism to tackle what is going on.

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