One of the most valuable tools available to digital marketers is email marketing. If used properly, it has extraordinary potential to increase revenue and boost return on investment (ROI) in your marketing efforts. But your results depend significantly on your emails’ timing and content.
A surefire way to power up your email marketing is to set up email sequences. Not only does this streamline and simplify a time-consuming process, but it also offers a greater likelihood that your campaigns will convert.
According to McKinsey, the average order value (AOV) of a purchase made as a result of email marketing is at least three times higher than that of a purchase made as a result of social media marketing. If you automate your email marketing, your nonprofit can also benefit from this effect by increasing donations and engagement. Thankfully, email sequences allow you to do just that.
Owen Baker explores the topic in more detail.