“You are what you think; So just think big, believe big, act big…” the words of Andrew Carnegie, the Scottish American industrialist and philanthropist summarise the essence of successful fundraising – make friends and think big.
No one gives to a cause that promises to do the ordinary. People want to feel they are contributing to something that is extraordinary, that it and they are going to make a difference – and the bigger the difference the better.
In this blog, author Stuart Armstrong shares his experience of thinking big during one of his forst fundraising campaigns…
https://fundraisingsuccess.info/you-are-what-you-think-so-just-think-big/
