“You are what you think; So just think big, believe big, act big…” the words of Andrew Carnegie, the Scottish American industrialist and philanthropist summarise the essence of successful fundraising – make friends and think big.

No one gives to a cause that promises to do the ordinary. People want to feel they are contributing to something that is extraordinary, that it and they are going to make a difference – and the bigger the difference the better.

In this blog, author Stuart Armstrong shares his experience of thinking big during one of his forst fundraising campaigns…


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