Attention marketers: in 12 weeks, the CCPA will be the national data privacy standard. Here’s why.

The California Consumer Privacy Act will effectively be the US national data privacy standard for consumer business and brands when it takes effect on January 1, 2020. (Although enforcement by the California attorney general has been delayed until June 2020, individual and class-action law suits may begin immediately.)

As of this writing, that’s precisely 12 weeks, or no more than 55 working days, allowing for the holidays. Given how many companies were radically unprepared for the GDPR given two years for preparation, this implies that lots of companies need to do lots of work lots of fast.

There are three interrelated and inescapable reasons why CCPA-compliant data practices will quickly become the standard across the US, even for companies that don’t do business in California. Here, Tim Walters, Ph.D. explains more.

https://contentadvisory.net/attention-marketers-in-12-weeks-the-ccpa-will-be-the-national-data-privacy-standard-heres-why/