Do you work for a Great Fundraising Organisation? Not any great fundraising organisation… but a Great Fundraising Organisation.
For the purpose of the academic study, “The Great Fundraising Report,” Profs. Adrian Sargeant and Jen Shang from the Centre for Sustainable Philanthropy at the University of Plymouth, defined Great Fundraising Organisations as those charities, NGOs and non-profits that:
- Achieved significant growth in voluntary income, typically 200 percent to 400 percent over the middle term, being five to ten years.
- Sustained the increased levels of income.
- Drove this income from a database of donors who were mission driven.
The object of the study was to identify behavioural factors that created a Great Fundraising Organisation. The project is supported by ongoing, informal action research on over 300 case studies worldwide. We particularly studied organisations that outperformed organisations with similar markets, missions and projects.
Alan Clayton found three key areas in which the Great Fundraising Organisations out-perform their competitors.
Find out what they were in the blog below.